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SOLD: 1,000,000 Zunes


Robbie Bach of Microsoft recently shed some light on the Zune state of the union with a reporter from the San Fransisco Chronicle:

Can you talk a little bit about the Zune overall? Will we see next-generation Zunes coming out, particularly flash-based players?

Bach: We're still about nine months into having Zune in the marketplace. We're very pleased with the progress. We've sold a little over a million Zunes. In the category we're in, the hard-disk-based category, we've got about 10 percent market share. It's a good start. It's not an overwhelming start. I'm not going to pretend it's some gigantic move.

As we look to the future, you're certainly going to see us continue to invest in that category. We don't enter things like that lightly.

There will be new things down the path (in the fall). We just came out with a special edition pink Zune and a watermelon-colored Zune, which are the personal favorites with my kids. Source

Zune Scene Commentary: This interview was actually published May 28 which is 6 1/2 months after the release of the Zune (not 9 months). It appears the goal of selling 1 million Zunes in 6 months was achieved without much fanfare. Although Robbie claims they came out with the watermelon Zune, it's not for sale yet and no release date has been announced. Two small errors on an otherwise brilliant interview.






















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